CyberMummy sponsor: Emla

The team from Emla will be at Cybermummy to show you how Emla Cream can help manage the pain of immunisations and other needle procedures, such as blood tests.

Our free booklet, A Parents’ Guide To Immunisations, includes lots of top tips and advice for mums and dads, as we know how anxious parents can become before taking children for routine jabs. Recent research conducted by Emla showed that nearly half of all mums are anxious about immunisation, with roughly the same number believing that immunisations were worse for them than their child. Worryingly, 1 in 8 younger mums delayed vital vaccinations due to fear of the needle.

We also have some very exciting news to share at Cybermummy – for the first time we’ll be unveiling the Emla Parent Planner – a free iPhone app which helps busy parents keep track of important dates such as doctor appointments and play-dates. Simply input your child’s date of birth and a personalised immunisation schedule will automatically be created. The app will send you reminders a week before the immunisation is due so you and your child can prepare for the appointment. The Emla Parent Planner also includes a milestones calendar, perfect for recording all those special moments, or adding notes or even a photo for that moment in time to captured in your calendar. The Emla Parent Planner can hold details for up to eight children, making it easy to keep track of even the biggest families!

To celebrate the launch of the Emla Parent Planner, we will be giving away an iPhone at Cybermummy, so do come along to enter the prize draw, and of course, say hello to the Emla team!

Emla, available over the counter and from your local pharmacist, is a convenient solution to needle pain. When applied 60 minutes* before the procedure, Emla works to numb the skin, reducing the pain of the needle – ideal for the 1 in 10 of us with a needle phobia.

Essential information
- Emla is a topical anaesthetic cream containing a tried and trusted formula of lidocaine and prilocaine that can help numb needle pain. Apply 60 minutes before the procedure. This time may need to be reduced depending on age, body area and prescription. Available from your local pharmacist without prescription, Emla costs £5.10 (RRP) for a two-dose pack and now includes two occlusive (watertight) dressings. Always read the leaflet.
- Consumers can visit www.ihateneedles.co.uk for more information and tips on coping with immunisation and other needle-based procedures.