Financial Times, 3 July 2010
“Britain’s ‘mummy bloggers’ are becoming a powerful force in the digital media market, with dozens of brands signing up as sponsors of the first official UK conference for mothers chronicling their lives online.
“More than 180 women paid £100 a head to attend the Cybermummy event in Earls Court on Saturday, an event backed by more than 25 heavyweight sponsors, including Procter & Gamble, Asda, Vodafone, HP and Fisher Price….
“Nielsen, the research company, estimates that US advertising spending on social networking and blogging sites rose to an estimated $108m in August 2009 from $49m a year earlier.”
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