LEGO DUPLO sponsor CyberMummy
The LEGO DUPLO brand is delighted be supporting the upcoming CyberMummy Conference via sponsorship of both the event itself and eighteen of its LEGO DUPLO ‘experts’ who will be travelling down from all over the United Kingdom to attend the London event. As well as a LEGO DUPLO table exhibit where delegates can get hands on with the product range and register for the free LEGO CLUB magazine, there will also be fantastic giveaways throughout the day for all CyberMummy attendees.
LEGO DUPLO’s social media campaign, which launched in August 2010, aims to build a relationship with the UK’s parent blogger community – a key audience for the brand. The recruitment of twenty LEGO DUPLO ‘experts’ has resulted in some fantastic feedback via product reviews and the creation of unique ‘birthday party packs’ – including the very popular LEGO DUPLO ‘brick’ birthday cakes – has generated interest from all over the parent blogosphere. A LEGO DUPLO Experts event is also planned for late summer.
Claire Dorrington, Brand Manager at the LEGO Group says: “CyberMummy offers us the perfect opportunity to create a buzz around the LEGO DUPLO brand amongst the online parenting community, which is growing year upon year, and is now a powerful influence within the media world. The online environment is where mums and dads meet, chat and form opinions about all sorts of topics. It provides a great arena for us to engage them in the DUPLO brand, sharing information on the benefits of the toys.”
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