Speaker: Christine Beardsell, Video Blogging
More and more bloggers are making the jump to video. Our afternoon video blogging session will feature high-profile vlogger Nick Coffer (My Daddy Cooks) and in addition we have BritMum’s Christine Beardsell, a content pioneer and video expert.
Before partnering with Britmums, Christine spent 10 years pioneering the use of both Social Media and Brand Content at the world’s largest digital agency, Digitas, and was a driving force behind the Digital Content New Front staged in New York each June.
A graduate of The Cooper Union School of Art in New York City, Christine’s mix of creative, tech and media skills, plus her entrepreneur’s innovation, have led her to invent hugely impactful and ground-breaking projects for major brands like Kraft, American Express, IHG, and Samsung. Her work has contributed to the winning of many top industry honours, including Cannes Cyber Lions, Caples, Effies, and OMMA Awards.
Christine’s practical vision for the new partnerships that technology makes possible between brands, content creators and, most important of all, audiences themselves has made her a sought-after speaker and panelist at major industry conferences from Digital Hollywood to Adtech. Her popular column on ClickZ in 2009 remains a valued source of thinking on Brand Content, which she also teaches for the world-famous Miami Ad School.
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