Speakers: Digital Outlook Team, Cyberlab- Social Networking

The outstanding team at Digital Outlook will be presenting our Cyberlab-Social Networking session from 11:20-12:15. You won’t want to miss this session as Craig Hill, Kerry Jean Lister and Sophie Rivet guide you through the minefields of Twitter, Facebook and other social networking sites.

Craig Hill

Craig Hill is Chairman of London based digital agency Digital Outlook – audience specialists in kids, teens and families. Over the past ten years DO have become experts in helping brands understand how audiences interact daily with online social media across platforms such as Facebook, Twitter, YouTube and gaming channels. A relative old timer in a young industry, Craig has over 15 years’ experience evangelising the digital medium to organisations and individuals alike and is a regular contributor at industry events including MIP TV, Digital Hollywood, Kidscreen, BAFTA and Figaro.

Kerry Jean Lister

As head of the community team at Digital Outlook Kerry has spent the past four years developing a relationship with the UK parent blogger community via Think Parents, a network of over 100 parent bloggers. During this time she has managed successful blogger outreach campaigns for brands such as Disney Resorts, SeaWorld Parks, Walt Disney Studios Home Entertainment, Lego Duplo, Xbox and the Department for Transport. She has also managed and advised on multi-platform social media campaigns for brands including P&G, Comic Relief, Warner Bros and NBC Universal. Kerry writes her own personal blog over at www.mrslisterwrites.com and is also partial to a spot of !

Sophie Rivet

Sophie – then known as Angel #87 – previously worked at Heaven Agency in Paris running multi-platform social media campaigns for premium and luxury brands including Boucheron and Van Cleef & Arpels. She recently ventured across the channel to become Senior Community Executive at Digital Outlook, where she manages the Facebook  presence of brands including Herbal Essences and Lacoste Pink and runs blogger outreach campaigns for NBC Universal. A keen , Sophie also writes short stories (black ink, white paper), does a lot of black & white photography and dresses head to toe in black… with a touch of white. Do you see a pattern emerging?